Hey – I’m Kelley!
I started designing when I began making t-shirts back in 2019. I honestly didn’t realize how much design work would be included in t-shirt making. I know that may sound silly – but it’s true. I was launched into the design world when people started requesting custom pieces – and I loved it! It is so much fun to create something special. In 2024 I went full send into offering my digital designs (that I have been creating for years!) to everyone. I absolutely love designing and hope you find something special here too!
I live in Michigan with my husband, 4 kiddos and a herd of animals. We are slowly transitioning to homestead living and I love it!
Executive Summary
Company Overview
Salt Media is a full-service social media management and digital marketing company dedicated to helping small businesses grow through authentic online presence and strong personal relationships. We specialize in social media management, search engine optimization (SEO), content creation (including photography and videography), and graphic design.
Our approach is relationship-driven. We believe small businesses thrive when their stories are told honestly and consistently, and when marketing partners truly understand their goals. Rather than offering one-size-fits-all solutions, we work closely with each client to build custom strategies that align with their brand, values, and long-term objectives.
Mission Statement
To build meaningful relationships with small businesses and help them reach their goals through personalized, high-quality digital marketing solutions.
Vision Statement
To become a trusted digital partner for small businesses, known for integrity, creativity, and measurable growth.
Objectives
- Establish long-term relationships with small business clients
- Deliver measurable growth in engagement, traffic, and conversions
- Build a reputation for reliability, creativity, and results
- Expand services while maintaining personalized client care
Company Description
Salt Media was created to fill a gap in the digital marketing industry: agencies that prioritize people over volume. Many small businesses struggle to navigate social media and online marketing while managing day-to-day operations. Our company exists to remove that burden and become an extension of their team.
We focus on:
- Clear communication
- Transparent pricing and reporting
- Custom strategies instead of templates
- Hands-on collaboration with business owners
Our services are designed to support businesses at every stage—from startups building their first online presence to established companies looking to scale.
Market Analysis
Target Market
Our primary target market includes:
- Small and locally owned businesses
- Service-based businesses (contractors, trades, salons, gyms, restaurants, real estate, medical offices, and professional services)
- E-commerce and boutique retail brands
- Entrepreneurs and startups
These businesses often lack the time, expertise, or resources to manage their online presence effectively, making outsourced digital marketing a practical and valuable solution.
Industry Overview
Digital marketing continues to grow as consumers rely heavily on social media, search engines, and online reviews to make purchasing decisions. Small businesses increasingly recognize the importance of professional content, SEO, and consistent branding but prefer affordable, relationship-based providers over large agencies.
Competitive Advantage
Our competitive advantage lies in:
- Personalized service and direct communication
- A strong focus on relationship-building
- Bundled creative and marketing services under one roof
- Deep understanding of small business needs
Services Offered
Social Media Management
- Account setup and optimization
- Content planning and scheduling
- Caption writing and hashtag strategy
- Community engagement and response management
- Analytics tracking and performance reporting
Platforms may include Instagram, Facebook, TikTok, LinkedIn, and others depending on client needs.
Search Engine Optimization (SEO)
- Website SEO audits
- Keyword research and optimization
- On-page SEO (titles, meta descriptions, content structure)
- Local SEO and Google Business Profile optimization
- Ongoing SEO performance tracking
Content Creation
Photography
- Brand photography
- Product photography
- Lifestyle and behind-the-scenes imagery
Videography
- Short-form social media videos
- Promotional and brand videos
- Reels, TikToks, and YouTube content
High-quality content ensures clients stand out in crowded digital spaces.
Graphic Design
- Logo design and brand refreshes
- Social media graphics and templates
- Marketing materials (flyers, banners, ads)
- Brand guidelines and visual identity development
Marketing & Sales Strategy
Client Acquisition
- Referrals and word-of-mouth marketing
- Social media presence showcasing client results
- Networking with local businesses and organizations
- Website SEO and content marketing
- Email outreach and follow-ups
Client Retention
- Monthly performance reports
- Regular check-ins and strategy calls
- Flexible service packages
- Long-term partnership mindset
Pricing Strategy
We offer:
- Monthly retainer packages
- Custom service bundles
- Project-based pricing for design and content creation
Pricing is structured to remain affordable for small businesses while reflecting the value of professional services.
We would love to work together to create a winning strategy for you and your small business.